We’re definitely aware of the other larger festivals in the area, but we still felt that Kansas City is a growing metro and a fairly large hub for surrounding colleges and smaller markets. There is a lot going on in the market and the surrounding markets. They brought in the Hy-Tekk guys and it just seemed like a natural fit: they have the market share. We started developing a relationship with Jeff Fortier and then Mickey. The underlying driving factors number one were Hy-Tekk and Mammoth. What made Kansas City attractive as the next step in expansion? Was it the ability to work with Mammut and Hy-Tekk? We replicate and tour almost without the whole tour aspect of touring. It felt like the product we created with Breakaway that was born and born in Columbus was like one – not a cookie cutter model because I think it’s unique in its own way – but it’s a brand, that can be reproduced in many markets that share many similarities and it is a brand that many different fans and fan bases with geographic demographics can enjoy and experience. Zach Ruben: I think we’ve always had high expectations of the brand and we’ve always been very ambitious promoters. What was the process of gradually turning this from a Columbus event into a national festival and now breaking ground in Kansas City? The Pitch: Over the past decade, Breakaway has grown from just a US city to a coast-to-coast expansion. When the company behind it, Prime Social Group, announced the return of its “critically acclaimed, multi-city, genre-blending” festival earlier this year, not only was Breakway expanding into Kansas City, but the festival would begin there as well.įeaturing a line-up that includes the best and brightest in electronic and dance music such as The Chainsmokers, Illenium, Alison Wonderland, NGHTMRE, Cordae, Sidepiece, San Holo, Bryce Vine, Chris Lorenzo, Yung Bae and so many, many more, we reached out to Prime Social Group co-founder Zach Ruben to discuss Breakway’s history and growth. The Breakaway Music Festival, which began in Columbus, Ohio in 2013, has expanded several times, becoming two-day shows in North Carolina and Michigan in addition to its home state. Courtesy of the Breakaway Music Festival Breakaway Music Festival 2022 at the Azura Amphitheater in Bonner Springs, KS.
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